What is Digital Marketing? How to Make Career in Digital Marketing?

What is Digital Marketing?

Digital marketing or Internet Marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Types of Digital Marketing

• Website Marketing. A website is the centerpiece of all digital marketing activities. ...
• Pay-Per-Click (PPC) Advertising.
• Content Marketing.
• Email Marketing.
• Social Media Marketing.
• Affiliate Marketing.
• SMS Messaging.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Essentially, if a marketing campaign involves digital communication, it's digital marketing.

Why to Choose Digital Marketing for your business?

Digital marketing lets them reach a wider audience, scale their business further, and generate more revenue. Setting up a business online, running ad campaigns, developing content strategies are a few of the tasks a digital marketing expert does to provide such results.