What is Digital Marketing? How to Make Career in Digital Marketing?

What is Digital Marketing?

Digital marketing or Internet Marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Types of Digital Marketing

• Website Marketing. A website is the centerpiece of all digital marketing activities. ...
• Pay-Per-Click (PPC) Advertising.
• Content Marketing.
• Email Marketing.
• Social Media Marketing.
• Affiliate Marketing.
• SMS Messaging.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Essentially, if a marketing campaign involves digital communication, it's digital marketing.

Why to Choose Digital Marketing for your business?

Digital marketing lets them reach a wider audience, scale their business further, and generate more revenue. Setting up a business online, running ad campaigns, developing content strategies are a few of the tasks a digital marketing expert does to provide such results.

What is the Difference Between WordPress and Blogger?

What is the Difference Between WordPress and Blogger?

Blogger is a simple service that enables you to create a blog and publish it online immediately. WordPress, on the other hand, is a full-featured Content Management System (CMS) for building websites (in this article, we're talking about self-hosted WordPress, which is different from WordPress.com).  Blogger vs WordPress for business  is the most common question that comes to your mind when you plan to build a website. 

WordPress or Blogger, which one is better?

First, we will understand what is the difference between WordPress and Blogger? Individually, how they work, what are their benefits and drawbacks, it will help you get an idea about how they both works. Here we will explain WordPress Vs Blogger, Comparison and differences.  

What is WordPress?

WordPress is a content management system (CMS) that allows you to host and build websites. WordPress contains plugin architecture and a template system, so you can customize any website to fit your business, blog, portfolio, or online store.

What is Blogger?

Blogger is an American online content management system which enables multi-user blogs with time-stamped entries.

What is easier to use, WordPress or Blogger?

WordPress and Blogger are both CMS (Content Management System)? In a nutshell, the Blogger platform is better than WordPress when you are creating a blog for no other reason than you want to write. If you are OK with the limited features offered by the Blogger platform, then this is a great choice. For making money or creating a long term impact, WordPress platform is better.

Is blogging or WordPress better for making money?

Starting a blog on self-hosted WordPress is simply more advantageous and profitable. Not only do you get to monetize your blog through various advertisements, affiliate links, or direct advertising, you also get to customize and control your blog as you please.

The Latest Features of Google AdWords

Google is continuously updating its services to deliver high quality results to users.
Google has updated so many of its services and added some outstanding features to make them more effective.

In 2012 Google has added some excellent features to its AdWords. Also it has modified some of existing features to help marketers achieve the target in the cost effective way. The aim was to help users get what they are actually looking for.


Display Advertising
In 2010 Google has rebranded its “Content Network” as “Display Network.”
Google’s Display Network has seen immense success in targeting options on millions of websites.
As more and more websites are getting registered with Google Display Network, there are multiple opportunities for an ad’s reach.
The prominent features of Display Advertising are, Topic Targeting, Interest Based Targeting, Placement Targeting, Contextual targeting and the most famous Re-Marketing.

Mobile Device Targeting
The past few years have combined the desktop, laptops and mobile phones.
Almost every smartphone has the basic in-built browser integrated into it.
Keeping these aspects in mind, mobile targeting can be just as effective as normal desktop/laptop targeting.
AdWords allows you (marketers) to create mobile specific campaigns.
It also lets you target users, based on networks along with locations.
AdWords users can target mobile ads that lead to mobile-friendly pages.

Re-Marketing
This feature of Google AdWords was launched in 2010.
Re-marketing is one of the biggest assets of online marketing. It focuses on your existing website traffic.
Re-marketing is cost effective and it draws attention of your target audience.
Remarketing gives you information about the visitors who have visited your website months ago.
To increase traffic, remarketing should not to be overlooked.

Product Listing and Extensions
You can get Product Listing and Product Extensions from your Google Merchant Center account.
These ad formats show the images of relevant products with your ad, which often leads to higher click-through and conversion rates.
You can use these features to promote up-selling and cross-selling of your products.

Automated Rules
Automated Rules was launched in February 2011.
It allows you to efficiently manage your day-to-day account updates.
This includes adjusting ad positions, pausing or enabling ads, or adjusting your bids.
You can automate these things to a certain degree with Automate Rules.
Google allows users to setup to 100 rules as compared to old 10 rule limit.
Also users can undo past changes.
Using this feature properly can save your time managing your account.


Call Extensions
Call Extension is another new feature of AdWords.
This can be used to generate calls (leads).
With Call Extensions, Google assigns a unique phone number to Ads. When some dials it, it redirects to your business phone number.
Google keeps track of it and gives you detailed information about the call data which includes location, call duration, etc. in your AdWords report.

Conclusion
The other AdWords features are Dynamic Search Ads, Google +1 Button for Ads, Display URL in Headline and Instant Review for Ads.  You can significantly use the AdWords features to promote your webpages both directly and indirectly.

Facebook: Hidden Feature You Must Know

Facebook is not only limited to reading news feeds, sharing status updates, playing games and watching videos. It has several other features of most of the people don’t know. Facebook has recently added various useful features. The Facebook Timeline feature is helpful to get familiar with your friends.

Here are some hidden Facebook features that you can customize while keeping your personal information protected.

Facebook user name

Select a custom user name instead of entire e-mail address every time you sign into Facebook. Your user name will direct users to your Facebook profile. You can create user name by signing into account setting. Click on the “username” and provide a custom name. For instance, you use a user name facebook.com/galaxyweblinks. You can only change user name once.

Facebook email

Facebook also provides email feature. You can find email addresses under the Contact Info tab. You can send emails by your public username followed by @facebook.com. This address is for your Facebook conversations and you will notifications every time you receive a new message. You can also send emails without signing into Facebook through your Gmail account.

Events

Events is another great feature that Facebook offers. On Facebook Timeline you can post status update, share photos, videos and create a Life Event. Life Events can include the information about the places you have visited, the colleges you have attended and so on. This feature allows you share your life events with other users.

Add to Favorites

This is not so popular feature of Facebook. Adds to Favorites feature enables you to bookmark your favorite pages, groups and apps etc from the home page. It is located on the left side, under the Newsfeed section, in the drop down list on the left. This feature helps you to filter the content based on your preference.

App Settings

This feature of Facebook allows you to know how many apps you have registered and can interact with. Under account setting tab, you will find the app setting option. You can organize apps such as you can find and add new apps to your profile. Also you can remove the apps you no longer use.

Facebook Archives

Facebook Archives allow you to see the history. Under the language tab you will find an option called, “download a copy of your Facebook data.” This feature enables you to receive a copy of your Facebook data that includes posts, photos, emails and much more.

Prevent your tagged posts

Sometimes your friends tag you in pictures and you don’t want to make it live. Facebook offers a cool feature that asks for your permission before making your tagged picture live. This feature is called ‘Approve.’ Before displaying your tagged image on timeline or newsfeed, it asks for your approval. You will get a notification to approve tags. 

Blogging Tips for Insurance Marketers

Blogging is one of the proven ways to promote your business. It is a powerful and effective digital marketing tool. Blogging helps you to drive traffic to your website and generates leads. This is the reason why every business is trying their hands on blogging. If you are running a digital insurance business, you need blogs to promote it. But being in the insurance business, you think that you don’t know much about writing and don’t have ideas to write blogs on. Here are some tips that help you as an insurance marketer to write effective blogs.

Keep your blogs as simple as possible

When you write blogs, you need to keep one thing in mind is that keep it simple. Similar other industries, insurance industry also have different aspects that you want to cover in your blog. But doing so will lead you to write more technical blogs and it will not draw attention of your target audience. Provide them interesting and simple to understand blogs, not a technical guide.

Use bullet points and tips

When you write blogs on insurance industry, your goal is to make insurance appear easily approachable. To accomplish this goal, you can break content into segments, instead of writing in a single piece. Structure your blog posts. If you want to write on a broad topic, you can cut it down into segments and blogs on segmented topics. For instance, if you want to write on ‘Types of insurance’ you can write a series of blogs to explain them.  

Describe terms and avoid jargons

When you are writing for insurance industry, describe the terms first. Don’t assume that users know everything that you are writing about. Complex blog posts can draw attention of target audience away from your insurance business. So, try to avoid jargons and complex words as much as you can. Your blog post should be explanatory enough so that people can easily understand it.

Provide guidance

Insurance business includes providing guidance to your clients on various aspects of insurance. Same you can follow with blogs. Provide guidance on risk management, procedures, policies, investments and much more. You can also guide your clients on how to get financial compensation. You can cover all the topics that you think most of your target audience would want to know about. If your audience gets help from your blogs, they will come back to your blogs in the future as well. It will also help you stay ahead from your competitors. You can establish yourself as an industry expert.

Online insurance marketing should build your online reputation. Blogging can help do all of that for you.

Blogging Tips for Insurance Marketers

Blogging is one of the proven ways to promote your business. It is a powerful and effective digital marketing tool. Blogging helps you to drive traffic to your website and generates leads. This is the reason why every business is trying their hands on blogging. If you are running a digital insurance business, you need blogs to promote it. But being in the insurance business, you think that you don’t know much about writing and don’t have ideas to write blogs on. Here are some tips that help you as an insurance marketer to write effective blogs.

Keep your blogs as simple as possible

When you write blogs, you need to keep one thing in mind is that keep it simple. Similar other industries, insurance industry also have different aspects that you want to cover in your blog. But doing so will lead you to write more technical blogs and it will not draw attention of your target audience. Provide them interesting and simple to understand blogs, not a technical guide.

Use bullet points and tips

When you write blogs on insurance industry, your goal is to make insurance appear easily approachable. To accomplish this goal, you can break content into segments, instead of writing in a single piece. Structure your blog posts. If you want to write on a broad topic, you can cut it down into segments and blogs on segmented topics. For instance, if you want to write on ‘Types of insurance’ you can write a series of blogs to explain them.  

Describe terms and avoid jargons

When you are writing for insurance industry, describe the terms first. Don’t assume that users know everything that you are writing about. Complex blog posts can draw attention of target audience away from your insurance business. So, try to avoid jargons and complex words as much as you can. Your blog post should be explanatory enough so that people can easily understand it.

Provide guidance

Insurance business includes providing guidance to your clients on various aspects of insurance. Same you can follow with blogs. Provide guidance on risk management, procedures, policies, investments and much more. You can also guide your clients on how to get financial compensation. You can cover all the topics that you think most of your target audience would want to know about. If your audience gets help from your blogs, they will come back to your blogs in the future as well. It will also help you stay ahead from your competitors. You can establish yourself as an industry expert.

Online insurance marketing should build your online reputation. Blogging can help do all of that for you.

Blogging Tips for Insurance Marketers

Blogging is one of the proven ways to promote your business. It is a powerful and effective digital marketing tool. Blogging helps you to drive traffic to your website and generates leads. This is the reason why every business is trying their hands on blogging. If you are running a digital insurance business, you need blogs to promote it. But being in the insurance business, you think that you don’t know much about writing and don’t have ideas to write blogs on. Here are some tips that help you as an insurance marketer to write effective blogs.

Keep your blogs as simple as possible

When you write blogs, you need to keep one thing in mind is that keep it simple. Similar other industries, insurance industry also have different aspects that you want to cover in your blog. But doing so will lead you to write more technical blogs and it will not draw attention of your target audience. Provide them interesting and simple to understand blogs, not a technical guide.

Use bullet points and tips

When you write blogs on insurance industry, your goal is to make insurance appear easily approachable. To accomplish this goal, you can break content into segments, instead of writing in a single piece. Structure your blog posts. If you want to write on a broad topic, you can cut it down into segments and blogs on segmented topics. For instance, if you want to write on ‘Types of insurance’ you can write a series of blogs to explain them.  

Describe terms and avoid jargons

When you are writing for insurance industry, describe the terms first. Don’t assume that users know everything that you are writing about. Complex blog posts can draw attention of target audience away from your insurance business. So, try to avoid jargons and complex words as much as you can. Your blog post should be explanatory enough so that people can easily understand it.

Provide guidance

Insurance business includes providing guidance to your clients on various aspects of insurance. Same you can follow with blogs. Provide guidance on risk management, procedures, policies, investments and much more. You can also guide your clients on how to get financial compensation. You can cover all the topics that you think most of your target audience would want to know about. If your audience gets help from your blogs, they will come back to your blogs in the future as well. It will also help you stay ahead from your competitors. You can establish yourself as an industry expert.

Online insurance marketing should build your online reputation. Blogging can help do all of that for you.