The Latest Features of Google AdWords

Google is continuously updating its services to deliver high quality results to users.
Google has updated so many of its services and added some outstanding features to make them more effective.

In 2012 Google has added some excellent features to its AdWords. Also it has modified some of existing features to help marketers achieve the target in the cost effective way. The aim was to help users get what they are actually looking for.


Display Advertising
In 2010 Google has rebranded its “Content Network” as “Display Network.”
Google’s Display Network has seen immense success in targeting options on millions of websites.
As more and more websites are getting registered with Google Display Network, there are multiple opportunities for an ad’s reach.
The prominent features of Display Advertising are, Topic Targeting, Interest Based Targeting, Placement Targeting, Contextual targeting and the most famous Re-Marketing.

Mobile Device Targeting
The past few years have combined the desktop, laptops and mobile phones.
Almost every smartphone has the basic in-built browser integrated into it.
Keeping these aspects in mind, mobile targeting can be just as effective as normal desktop/laptop targeting.
AdWords allows you (marketers) to create mobile specific campaigns.
It also lets you target users, based on networks along with locations.
AdWords users can target mobile ads that lead to mobile-friendly pages.

Re-Marketing
This feature of Google AdWords was launched in 2010.
Re-marketing is one of the biggest assets of online marketing. It focuses on your existing website traffic.
Re-marketing is cost effective and it draws attention of your target audience.
Remarketing gives you information about the visitors who have visited your website months ago.
To increase traffic, remarketing should not to be overlooked.

Product Listing and Extensions
You can get Product Listing and Product Extensions from your Google Merchant Center account.
These ad formats show the images of relevant products with your ad, which often leads to higher click-through and conversion rates.
You can use these features to promote up-selling and cross-selling of your products.

Automated Rules
Automated Rules was launched in February 2011.
It allows you to efficiently manage your day-to-day account updates.
This includes adjusting ad positions, pausing or enabling ads, or adjusting your bids.
You can automate these things to a certain degree with Automate Rules.
Google allows users to setup to 100 rules as compared to old 10 rule limit.
Also users can undo past changes.
Using this feature properly can save your time managing your account.


Call Extensions
Call Extension is another new feature of AdWords.
This can be used to generate calls (leads).
With Call Extensions, Google assigns a unique phone number to Ads. When some dials it, it redirects to your business phone number.
Google keeps track of it and gives you detailed information about the call data which includes location, call duration, etc. in your AdWords report.

Conclusion
The other AdWords features are Dynamic Search Ads, Google +1 Button for Ads, Display URL in Headline and Instant Review for Ads.  You can significantly use the AdWords features to promote your webpages both directly and indirectly.