Essential Elements of Your Website’s Homepage

Your website is the online representative of your business. When users arrive at your website, you get a chance to impress them. Your website gives a clear understanding of your business, who you are, what you offer and why users come back again in the future. A research shows that more than 30% websites lack to provide basic information that a user looks for. This is the reason which leads users to leave a website soon after they land to it.

Your website’s homepage is the place to make good first impression on users. Here are some essential elements that your website’s homepage should have:

Provide contact details

According to a study, around 70% small to mid size business websites don’t provide clear contact information on their website. This is one of the major reasons why visitors leave your website. To build customer trust, provide clear contact details on your website. It should include, phone number, email id, and complete physical address along with zip code. If possible provide a map to locate your office/store.

Provide images

Images reflect your business. If you are selling home decorative, your website should include a high-quality image of one of the items that you sell. Some websites fail to provide relevant images and therefore users leave your website. Be thoughtful when you display images. Choose the most relevant/appropriate image of your product to encourage visitors to visit further pages of your website.

Provide clear navigation and links

Website’s navigation is another factor that you should consider. Your website’s homepage should have a clear navigation scheme and links to direct visitors from one page to another. Buttons should clearly indicate what a certain webpage contains. Your website’s navigation and links should help customers to quickly find what they are looking for. Make sure your website doesn’t have any broken links as it stop visitors to complete their orders.

Online registration forms

Online registrations forms help you build users database. You can use users contact details to send regular newsletters, offers and coupons. Sending regular offers and discounts in your emails/newsletters is another great way to bring your visitors to your website. Some business websites provide special discounts and reward points to their regular customers. Provide email/newsletter signup forms on the front page of your website to inform your customers about special offers and discounts.

Social media buttons

Social media network is a place where you can get in touch with your customers. Provide clear links on the front page of your website to encourage visitors to join you on social media networks. Provide clear and identifiable Facebook, Pinterest, Twitter and LinkedIn icon on the front page of your website.

Along with these points, one basic thing that you should always keep in mind is to build customers trust. Most online business-customers relationships are based on trust. You can build customer trust by providing all of the above information on the front page of your website.