Tips to Make Your Photos Search Engine Friendly

In order to achieve high search engine ranking, every element of your website play an important role. Search engines consider various factors such as content quality, website design, navigation, load time, videos and images to rank a website. Attractive and high quality images not only attract users, but they attract search engines as well. Proper image attributes can make your images search engine friendly.

Search engines have an entirely different method to see images. Search engine bots can’t see your images until you describe them. Here are some methods to make your images search engine friendly:

File naming

Your images should have a descriptive file name including target keywords. Search engines can read and index file names. You can implement relevant target keywords to name an image. For instance, if you run a bakery shop and want to add cake image on your homepage. You can name the image as “wedding-cake.” You should use hyphens instead of underscores, it can cause search engines to overlook your image.

Alt text

A very nice looking image of your wedding cake will not be found in the search result if you fail to name it. Alt text attribute, this is another important part of image optimization. It helps search engines crawl and index your image. The alt text should also include relevant keywords. Usually search engines prefer longtail keyword phases over short.

Title tags

There are various opportunities for you to make your images search engine friendly. Title of your image is definitely beneficial for your SEO activity. It is a technique to get your image indexed by search engines. Add relevant keywords that you may have used in the file name, and alt text.

Captions

Photo captioning is beneficial in two ways. First, it improves your image’s visibility in SERPs.  Second, it informs your visitors about a webpage, blog or images as they scan through your website. Image captioning is a part of your image optimization process. Follow standard rules of English while add captions to your images.

Above image optimization tips will improve your website’s ranking as well as increase traffic to your website.