Facebook’s Insights Tool for Businesses

Facebook has launched an updated version of “Insights” for businesses. This feature will help you get details about your Facebook marketing campaign. This refurbished version has got lots of added features. You can better monitor your Facebook activities for various applications, websites and webpages. Here are some useful features of this Insights tool:
                                               
Metrics

In “Total Likes” you will get exact number of likes. This tells you the number of unique people who likes your page. “Friends of fans” will tell you the number of users is friends with your fans. Other added metrics are, “People Talking About This.” This tells you how many people have talked about your content. It includes likes, comments and share. “Weekly Total Reach” tell you total number of unique users who have read your content in the past seven days.

Key Takeaway: These metrics are helpful in analyzing total number of unique visitors on your Facebook business page. Also it tells you the exact number of people who have viewed your content. This will help you drive more traffic to your website and you have more chances of conversion.

Overview
Facebook Insights provides a graph including, “New Likes,” the number of likes you get during a specific period of time. “Lifetime Likes” tell you the total number of likes you receive in a specific period. “Monthly User Activity” tell you the number of people who have seen your content or have interacted with you in the past 30 days. The graph also provides diagram of “Posts, People Talking About This and Weekly Total Reach.”

Key Takeaway: With this graph you can analyze the number of people who have read your content. The more valuable content you provide the more likes your Facebook page will receive. With quality content you can improve your social media performance. Also you can motivate users to talk about it and share it with others.

Page posts
This is the most fascinating feature of Facebook Insights. You can find out total number of “Reach” and number of “Engaged Users.” Also the number of people who are “Talking About This?” Now you can analyze the data and get the exact number of people who have gone through your content. Additionally you can filter your post by photo, link, video and status update.

Key Takeaway: With this specific feature you can figure out what type of content works great for you. You can provide similar content to generate more leads. With viral content you can engage more fans. You will receive “likes” on your Facebook business page.

Audience
You can now analyze your audience on your Facebook business page more accurately. This feature tells you the total number of people visited your post and the number of users talking about it. This feature has categories like, gender, age and location. It also tells you the number of people who have found your content and how did they find it.

Key Takeaway: This specific feature is very useful to analyze how many people have visited your content and how many of them have shared it. With this feature you can analyze how often people view your content and what users expect from you.

Additionally Facebook’s Insights enables you to export data in a report form with useful information. You can use this report to analyze your Facebook marketing program.